What does HELE mean?

HELE - (Hawaiian Language) transitive verb (hey-lay)
1. nvi. To go; to move; as in going, moving;
2. Often used in describing movements eg. Hele a ka lā - the path of the sun 


Our Mission:

Make the most Ridiculously Good action sports gear on the planet.

Ridiculous Comfort

Ridiculous Style

Ridiculous Quality

That's why we make all of our products here in the US, always have and always will.That way we know exactly what you are getting.

We're not some marketing company that sells an idea then delivers less than promised. We personally inspect everything to make sure it meets the most rigorous standards...yours. If it's not good enough for us, it's not good enough for you...

We hope you love our products as much as we love making them for you!


Matt & Cynthia

Co-Founders of Hele